The Most effective SEO On Page and Off Page optimization in SEO (Complete SEO Part 5)

The main purpose of SEO (Search Engine Optimization) is to boost up the rank of the blog/website, Page rank and search engine visibility. Basically SEO classified into two main areas of its operation one is On Page Optimization and other is Off Page Optimization. Under the optimization of On Page it cover whole blog/website, and on the other hand Off Page Optimization deals with the some external factors which is quietly different from blog/website optimization. But both On Page Optimization and Off Page Optimization is very necessary to become a successful blogger.

Read all series

How To Optimize Blog Post Title (Part 1)

Optimizing Blogger Title By Adding Meta Tag and Meta Tag Description (Part 2)

Customize Blogger Posts With Permalinks (Part 3)

Blogger Image Optimization Importance and Some Tips (Part 4)

Benefits of On Page and Off Page Optimization

• It makes your blog more friendly.
• You will gain authority.
• You blog/website will get more visibility in search engine.
• You can get your targets traffic.
• Your alexa rank and page rank will improve day by day.

How To Do On Page Optimization

The main theme of On Page Optimization is that what sorts of options can be done to a blog/website to optimize for search engines. It deliberates optimizing different blogs/websites and its pages for good and better SEO. In On Page Optimization different things and elements plays a vital role. We can discussed those elements which that must be considered for On Page Optimization.

• Keyword- First we have account into keyword optimization for you blog/website on priority basis. There is also the Google Keyword Tool on internet which helps you a lot to pick up a good and suitable keyword for the blog. So you must be careful to pick up a right keywords about your blog content.
• Meta Tags- Do not use blog title more than 60 characters. It will show your blog identity to search engine.
• Meta Description- Meta Description is also important for blog that will visible your blog into search engine and visitors can easily understand about your blog content. If you don't apply meta tag to your site so visitors will skip your site from search engine.Meta Description should be 150 words.
• Alt Tags- Alt Tags are used to show alternate text on images or in simple words alternative names means names of images that we used in blog post. If your images was unable to load due have slow internet connection, the images will make your browser faster, then the Alt Tags will displayed on its image position. With the help Alt Tag visitor will easily understand about image, More clearly it provides description about images.
• H1 Tags- Generally H1 tag is use for blog title. For example my H1 tag is True Blogging Tricks but it should be use only one time. otherwise search engine won't understand about your blog title. This tag provides a lot of good impressions and will tell the visitors and web crawlers.
• H2 Tags- Generally your blog post title should go under H2 tag. Because search engine give priority to H1 tag then H2 tag and then finally H3 tag.
• H3 Tags- Basically when search engine can't find your blog post title in H2 tag then must goes with H3 tag. But you have convert H3 to H2 to get more emphasize from search engine.
• H4 Tags and H6 Tags- These tags have less importance than any other tags but have importance for better SEO.
• Post Title and Post URL- Another important thing is post title and post url it must consider according to search terms. Post title and post url must be related to the content of the blog post. It must reflect the theme and description of post, so the visitor must clear from the post title and post title that what is the post about. The post url must be appropriate and related to the post content. You can also customize you post url with the help of permalink.
• Blog Content- Blog content is the king and heart of your blog/site. So must write unique and relevant content for your blog. Remember post content is responsible for page rank.
• Internal Link Strategy- Your post be link internally with other posts. By internally linking strategy you r readers might be interested in reading other related articles by which your page visits increase and you can engage your visitors longer time on your blog. For internal link building you may also take help from related posts or if you writing a content then you can add links of previous posts.
• Submit Sitemap Webmaster Tools - Table of Contents- You must submit a sitemap to Google and Bing/Yahoo etc search engines, and by add table of contents visitors can easily navigate to other pages simply.

How To Do Off Page Optimization

Off Page Optimization include blog optimization with the help of some external elements to generate traffic to your blog. Off Page Optimization consider the following.

• Commenting of other blog posts.
• Sharing you post on different social networks.
• Forum posting.
• Making guest posting on other blogs.
• Directory submission.
• RSS Feed subscription.
• Exchanges links with other related websites.